Reach every Amherst household. Support local journalism. Grow your business.
The Amherst Bear is a nonprofit, community-run newspaper mailed free to every Amherst address. Our readers are your neighbors: families, homeowners, seniors, professionals, and voters who care deeply about their town.
When you advertise with The Bear, you’re not just placing an ad. You’re becoming part of Amherst’s local ecosystem.
Why Advertise with The Bear?
Direct access to Amherst households
Your ad lands in 5,000+ mailboxes each month. No algorithms. No scrolling past. Just real visibility.
Trusted, local readership
Our writers, editors, designers, and contributors live in Amherst. Readers trust what we publish and notice who supports it.
Affordable, flexible options
From business cards to half-page spreads, we offer ad sizes and budgets that work for small businesses and established brands alike.
Support something that matters
The Amherst Bear is a 501(c)(3) nonprofit. Advertising revenue directly supports independent local journalism, civic awareness, and community connection.
12-Issue Commitment
Advertise in 12 consecutive issues and receive 20% off your ad rate, plus added visibility as a long-term supporter of local journalism.
Book nowAdvertising Options
We offer a range of print ad sizes to fit your goals and budget, including:
Half Page – $550
10.11″ × 7.675″ (horizontal) or 5.0″ × 15.5″ (vertical)
Quarter Page – $375
5.0″ × 7.675″
Eighth Page – $225
5.0″ × 3.775″
